SEO - Search Engine Optimization

At CCSI, we work hard to demonstrate to the search engines that your site belongs at the top of their index.  Our Search Engine Optimization (SEO) strategy is based on a well founded belief and philosophy that the search engines desire to list relevant subject matter experts at the top.  The way you demonstrate to them that you are the expert who belongs at the top of the list is:

1.  You satisfy the intent of the query.  In other words, if the search is for “Claremont bankruptcy attorney”, then you need to be an attorney who specializes in bankruptcy and be based in or near Claremont, if you want to earn the ranking.

2.  You provide quality, original content that provides the searcher with a unique perspective or information that is not readily available or is hard to come by.

3.  You are an authority within your industry or related industries which is demonstrated and substantiated by your visibility and credibility online (inbound links / citations).

These days, success in SEO stems largely from your outward efforts (links, PR, social, etc).  However, without the proper foundation in place, you will never achieve optimal results.  We start by addressing your site from a web server and page architecture & construction perspective.  This is the critical first step and the foundation of any effective search engine optimization effort.

This has been the mantra from the beginning.  The search engines desire to reward those sites that have unique and compelling content.  Not only must you begin with quality content, but you also must have the resources in place to continue to roll out fresh, original content for a variety of purposes, including site content, press releases, articles & blogs. This plays a big part when it comes to Social Media Marketing.

Assuming you have the proper foundation in place, the responsibility turns to the credibility you can demonstrate through the inbound links pointing to your site.  Links to your site can be looked at as votes for your site, helping demonstrate to the search engines that others on the web consider your website to be credible and trustworthy and worthy of top rankings.

The search engines, with Google in the lead, have worked long and hard to develop complex algorithms that determine who ranks where.  Inevitably, people find ways to fool them into thinking they deserve a ranking that has not been earned.  This type of unethical deception, commonly referred to as “black hat”, can have a lasting negative impact on your business and cause your site to be penalized or worse yet, delisted completely.  As the algorithms evolve to refine and improve the quality of the results, they seek to reward those people who play within the rules, what we refer to as “white hat”.  CCSI is strictly a “white hat” and ethical SEO firm and will never knowingly engage in any tactics or strategies that can harm your business or effect your rankings negatively.