Banner Ads / Creative Advertising Services
Focused Design and Targeted Messaging
Developing effective ad creatives is much more than just designing and laying out an ad. The distribution channel, the audience and the offer all must be carefully weighed and appreciated. In support of our agency marketing services, CCS Interactive develops a host of creative elements that communicate a message and drive business.
The most common creative element is the banner ad. Through new display advertising opportunities called contextual advertising, our clients are able to target a specific theme, like medical services, and then deploy banners across thousands of websites. To tap into these opportunities, we design a portfolio of 8 banners in the standard size formats. We then deploy these banners through the various contextual advertising networks. As results come in and changes occur in the marketplace, we are able to quickly adapt the banners with new messaging or new photo elements.
In support of our clients who are active in social media, we can develop a custom "skin" for their profile page. Twitter is a good example of a social media site that allows custom graphics to be implemented to help with positioning and to help reinforce your brand identity.